The Mission

Compensation is more than a paycheck, and traditional approaches don’t adequately reflect it or the way people work today.

We’re on a mission to change that. We see compensation as everything a company gives its people in return for the work they do. It should be easier to understand, offer, manage and spend.

Long-term, we’re working towards becoming the place where compensation happens and is managed by those who award and receive it. We’re on our way to coining the term “Compensation-as-a-service”.

We’re proud to be backed by leading European VC funds, having raised over €5 million in our pre-seed round, which was led by Breega.

The Role

On a typical day/week, you’ll own...

• Develop a deep understanding of Coverflex’s target buyer and ideal customer profile in the Italian market, and build smart strategies and campaigns to engage this audience effectively.
• Plan, develop, and deploy targeted campaigns across multiple channels to drive the acquisition of new customers
• Constantly optimise the sales pipeline, by leveraging data at each step of the process - to acquire, accelerate or expand demand.
• Work closely with the broader team and other areas of the business to shape and amplify the Coverflex story - e.g. promoting product launches.
• Use a testing process to prove hypotheses and recommend performance optimizations to identify replicable marketing strategies, tactics, and channels.
• Oversee end-to-end Growth Experiments for the Italian Market
• Support weekly and monthly reporting of channel metrics, goals, and other KPIs.
• Overseeing end-to-end collaborative experiments with Sales, Engineering, Product and Operations.
  
• Most recent initiatives we did:
  • Try direct mail as an acquisition channel and a multi-channel approach
  • Launch our brand new self-service to be more product-driven
  • Optimize our event-based outbound with different signals (hiring, 1st party data and so on)
  • A/B testing coverflex.com landing pages to improve conversion
  • Build our internal SIC product - a platform with all the existing TAM in the market
  • Network of freelancers to make sure we get the most impact of our time

About you

• You have 3-5 years of relevant experience in marketing, growth or demand-generation role, with a track record of achieving business objectives and improving performance.
• You have a “get things done” mentality. You can dissect complex problems, identify solutions and drive those solutions to completion with autonomy
• Revenue is your north-star metric: you're focused on driving new experiments and optimising the current ones to maintain fast growth.
• You allocate budget across campaigns in the most cost-effective way.
• You're an owner— you hold yourself accountable for building your strategy, executing the plan, reporting on performance and sharing learnings.
• You're fluent in Italian and English. Coverflex is a diverse international company and you will work with a range of nationalities on a day-to-day basis.
• You are constantly on the lookout for a first-mover advantage on a channel, tactic, hack or growth opportunity that could drive new business.
• You'll readily switch from analytics to get an answer to a hunch, to A/B testing copy and boost product features, to brainstorming new growth ideas.
• You have a deep love for data-driven decisions with experience in running split tests, optimising funnels, and developing metrics.

Nice-to-haves:

• Good spreadsheets or SQL skills to analyze, filter or join data
• Experience in working closely with a sales team in the B2B Saas world

Our growth stack:

Segment, Postgresql, Hightouch, Hubspot, Webflow, Zapier, Integromat, Amplitude, Lemlist, Clearbit, BuiltWith, Phantombuster, Correlated, Dreamdata, and other 20+ tools... (plus the ones you believe will make us succeed)

What happens next?

• If your application seems like a good fit for us, we'll send you an email scheduling your first interview
• You’ll have at least two online interviews, depending on how far along the hiring process you get, to a maximum of 4 (with your potential future manager, some or all of Coverflex’s co-founders, and a potential future co-worker)
• We’ll let you know where you stand as soon as a decision is made.