# Growth Marketing Manager

**Company:** Coverflex
**Department:** Marketing
**Role:** Growth Marketing
**Location:** Spain
**Remote status:** Fully Remote

## 🧡 Coverflex

**Work changed. Pay didn’t.**

Coverflex exists to make compensation work for everyone.  
Pay is still rigid, fragmented, and hard to feel.  
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.  
We provide choice, smarter compensation tools and empowerment.

## ⚙️ TL;DR (The Essentials)

**Role:** Growth Marketing Manager  
**Seniority Level:** Manager  
**Type:** Manager  
**Languages:** English (main) / Spanish (C2/native)   
**Main Tools:** HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude  
**Location:** Remote (Spain)  
**Compensation:**

- **Base Salary:** €45,000 – €57,000

- **Equity:** Yes – Stock Options under our Equity Incentive Plan

- **Benefits:** you can check them below (at the end of the page)

- **Contract Type:** Permanent

## 💥 Your Impact

Spain is one of Coverflex's key growth markets — and this role exists to accelerate it.

You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.

You’ll know you’re successful when, after 90 days, you’ve:

- Generated a consistent flow of SQLs and inbound/outbound leads

- Leads using Inbound and Outbound channels

How we’ll measure success:

- **Main KPI 1** : SQLs (Sales Qualified Leads)

- **Main KPI 2** : Leads generated via inbound and outbound channels

- **Main KPI 3** : Net new initiatives launched and the uplift in revenue coming from those

## ⚡ Reality Check - What Makes This Role Hard

Let’s be real — this is a dual mandate role.

Here’s what makes it challenging:

- You'll need to **adapt fast** — the market gives you feedback daily, and you're expected to act on it, not wait for direction

- The tooling landscape moves fast — what is state of the art today may be obsolete in three months

- You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down

## 👤 You

### Must-haves

- 5+ years in **performance marketing, growth, or demand generation roles**

- Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)

- Technical enough to **build and manage workflows in HubSpot and automation tools** (Make, N8N, or similar)

- Strong grasp of **B2B growth dynamics** — you understand the full funnel from lead to closed-won

- Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities

- Always looking for **first-mover advantages** — new channels, tactics, hacks, experiments

- Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics

### Nice-to-have

- Experience collaborating with Sales teams to improve acquisition-to-conversion rates

- Familiarity with B2B sales motion and pipeline qualification

- Detail-oriented approach to data

- Experience working closely with sales teams to align growth efforts and conversion goal

## 🧬 Your DNA

- **Owner** : you treat SQLs and pipeline as your personal responsibility, not someone else's problem

- **Hands-on strategist** : you've done the executor work for years — now you design and run the whole play

- **First-mover curious** : you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"

- **Fast and rigorous** : you move quickly, but your experiments are structured and your learnings are documented

- **Proactive collaborator** : you bring the Sales and BDR teams into your world early, not after the fact

**You’ll probably find this frustrating if…**

- You prefer to build strategy and hand execution off to someone else

- You need structure, guidance, or a well-defined playbook to get started

- You're not comfortable owning business metrics directly

- You move carefully rather than iterating fast

## 👥 Manager & Team

### Meet Your Manager

**Hiring Manager:** Ana Luna — Head of Marketing (Spain)  
**Location:** Spain  
**LinkedIn Profile:** [https://www.linkedin.com/in/analunamoya-angeler/](https://www.linkedin.com/in/analunamoya-angeler/)

**Profile Snapshot:**

• **Energy** : Energetic and passionate — puts real drive and emotion into everything she does.   
• **Communication** : Clear, direct, and empathetic — values context and transparency.  
• **Feedback Style** : Honest and constructive — gives feedback often, always oriented toward growth.

**How to work with me - in the Manager's own words:**

Working with me means seeing marketing as a space for experimentation, creativity and analysis. I believe marketing is everywhere, and everything can become part of it when you understand people and connect the dots. I like structured work: documentation, organization and clear processes are key for me. I value teamwork, open communication and a human approach to everything we do. Marketing made by people, for people.

### Your Team

**You’ll work day-to-day with:**

- **Julia Abarca** , Country Manager, [https://www.linkedin.com/in/juliaabarcamuro/](https://www.linkedin.com/in/juliaabarcamuro/)

- **Eduardo Gaspar** , Head of Sales, [https://www.linkedin.com/in/eduardogasparrull/](https://www.linkedin.com/in/eduardogasparrull/)

## 💜 Access & Belonging (Equal Opportunity)

We hire for **impact and potential, not pedigree.**  
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of **age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation** , or any other protected ground.

**Assessment fairness:**  
We anchor on _evidence of outcomes_ (what you shipped, moved, or influenced).  
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

## 📬 Application Clarity

No cover letter required.  
Apply with your **LinkedIn** or your **CV**.  
You may be asked a few short, relevant questions.

**Total candidate time investment:** ~3–4 hours end-to-end.

## 🧩 Hiring Stages (What to Expect, Why & How Long)

**1. CV / LinkedIn Screen** — _Signal check vs must-haves_  
• Done by People + Hiring Manager.  
• You’ll hear from us within **10 business days.**

**2. Hiring Manager Interview**  - _Deep dive into your work • 45 min_  
Structured around outcomes, decisions, and collaboration.

**3. Head of Marketing Interview** - _Deep dive into your work • 45 min_  
Structured around outcomes, decisions, and collaboration.

**4. People Interview** - _Allow us to know you! • 30 min_  
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

**5. Case study** - _Let's peak into this role's challenges • 60 min_  
Exercises that represent potential challenges this role would have and how you'd approach them.

**6. Final Conversation (CEO / C-Level)** — _Values, strategy, and your growth • 30 min_

## 🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

- Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

- Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

- ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

## ⏱️ Speed & Communication

- **Decision:** within **4 weeks** of your application.

- **Updates:** weekly if the process runs longer.

- **Scheduling:** interviews between 10:00–16:00 CET (flexible across Europe).

- **Feedback:** from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.

_This position is no longer accepting applications._