Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.

Pay is still rigid, fragmented, and hard to feel.

We turn compensation into choice: one platform, one card, one app, for benefits, meal allowance, insurance, and more.

Our platform is simple for HR and meaningful for employees.

We provide choice, smarter compensation tools, and empowerment.

⚙️TL;DR (The essentials)

Role: Global Communications Lead

Seniority Level: Senior

Type: Individual Contributor

Contract: Permanent

Languages: English (main) + Spanish or Italian are a plus

Location: Remote (Europe)

Compensation:

• Base Salary*: €35,000 – €45,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: Check all benefits and perks below
  *depending on experience and where you are based

💥 Your impact

You will shape the story of Coverflex: its purpose, product, and future. You will craft and own the global narrative that connects our mission, our value, and our product across markets. You will take complex concepts related to compensation, benefits, tax, regulation, and HR and turn them into simple, human, clear narratives that resonate with people in multiple markets. Your work will help prospects and customers see clearly why Coverflex matters and what we stand for.

You will influence product launches, sales conversations, marketing campaigns, website performance, executive communication, and how people understand Coverflex for the first time. You will help unify the voice of the company so that all teams communicate clearly and consistently.

⚡ Reality check - What makes this role hard

• You need to combine strategic clarity with hands-on execution. You will build frameworks and positioning systems while also writing and editing directly.

• You must simplify complexity. This product touches compensation, benefits, and regulation and you must translate that into language that feels intuitive, human and valuable.

• You will work across multiple teams. Product, Growth, Sales, Customer Success, Design, and local marketing teams all depend on clear communication.

• You must create consistency across markets without losing relevance or nuance.

• You will act as the guardian of one voice while adapting to multiple channels and formats.

👤 You (Must haves)

• 6 to 10 years in strategic communication, product marketing, editorial, or similar roles in B2B SaaS, fintech, HR tech, or comparable fields

• Outstanding written and verbal communication in English

• Ability to take complex or technical concepts and turn them into simple and engaging explanations

• Experience working with Product, Growth, Sales, and Design

• Experience with market research, product launches, and value proposition development

• Highly collaborative but able to work independently when needed

• Comfortable with a fast moving environment and iterative work

• Clear understanding of GTM, positioning, and how communication influences buying decisions in a B2B context

• You’re data-informed, and care about the business impact of clear communication

• AI-fluent: you use tools to scale, iterate, and improve clarity and efficiency

• Able to connect the dots between Product → Value; Story → Market understanding; Product launches → Adoption; Sales → Proof

Nice to haves

• Knowledge of compensation, payroll, benefits, HR or compliance topics

• Experience supporting executive communication or founder storytelling

• Experience in web copy, funnel copy, or UX copy

• Work experience across multiple European countries or languages

🧬 Your DNA

• Clarity: You love simplifying complexity. Turning nuanced ideas into crisp, human language is your craft

• Ownership: You treat communication like a product. You take responsibility for its clarity, impact, and consistency

• Focus: You care about accuracy, coherence, and making sure every detail feels intentional

• Strategic creativity: You enjoy storytelling, but you also enjoy the discipline of frameworks, messaging systems, and structure

• Velocity: You work fast, edit fast, and learn quickly from feedback

• Curiosity: You ask questions, seek context, and always aim to understand before you write

You will probably find this role frustrating if…

• You dislike owning outcomes or being responsible for clarity in high stakes communication

• You want to only write creatively but not work on frameworks, positioning, or messaging systems

• You avoid talking to Product, Growth, Sales, or local teams

• You feel uncomfortable editing, rewriting, or being challenged on clarity

• You expect a slow, predictable environment rather than a fast moving one

What you will do

• Own and evolve our global narrative and messaging framework

• Turn complex concepts into simple, clear communication across channels

• Lead messaging for brand campaigns, product launches and major updates

• Own the brand video strategy for launches and key communication moments, and ensure a consistent video output across markets

• Improve and maintain website and landing page clarity with Growth and Design

• Support CEO and the Management team with strategic communication and brand narrative

• Work with Sales on pitch materials and value messaging

• Work with Product to ensure features are explained clearly and simply

• Test and refine messaging to improve activation and conversion

• Ensure communication across markets stays aligned, consistent, and efficient

How we will measure success

After 6 months you will have:

• A global narrative and messaging system adopted across Product, Sales, Growth, and local teams

• Delivered clear messaging for all major launches and product updates, with an internal NPS of 60+

• Improved key website and funnel surfaces, with measurable gains in clarity and conversion

• Created a set of high value communication assets used across markets, such as sales materials, messaging guidelines, positioning documents, or ICP narratives, with a 90%+ adoption rate

• Reduced inconsistency across markets by providing clear templates and reusable communication frameworks

• Demonstrated strong delivery speed, clear structure in your work, and consistent collaboration across teams

👥 Manager & Team

Meet Your Manager

Hiring Manager: Miguel Fraga - Global Head of Marketing
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/miguelptfraga/
Profile Snapshot:

• Energy: structured, straightforward, focused on clarity and driven by results

• Communication: direct, context-driven, primarily through Slack, with clear briefs and short alignment touchpoints

• Feedback Style: transparent, sincere and constructive.

How to work with me - in the Manager's own words:

I value ownership, transparency, and clarity. I expect people to ask the right questions, share the full context without sugarcoating, and move confidently between strategy and execution. Bring me your thinking, your reasoning, and what you need to move faster. I stay close to information because context matters, but I do not micromanage. I give autonomy and expect accountability.

I also value structure and organisation, the ability to operate with clear priorities, maintain focus, and keep information tidy and accessible. This is key to moving quickly together.

I challenge through questions and work with you to remove blockers. My goal is to set you up for maximum impact and meaningful results. If you take ownership, work in an organised and proactive way, communicate openly, and thrive in an environment where clarity and honesty are the default, we will work well together.

Your Team

You’ll work day-to-day with:

• Marketing CoE (from Design to Content Engineering)

• Product Team

• Sales & Customer Success Teams (per market)

• Local Marketing Teams

• Management Team

Team Rituals:

• Weekly sprint planning meetings

• Bi-monthly 1:1s with the manager

• Weekly mid-week sprint update

• Quarterly targets
  

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your CV.
You may be asked a few short, relevant questions.
Total candidate time investment: ~4 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV Screening — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 8 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice or short answers.

3. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration. It is also a way to get to know each other!

4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Management Interview - Meet the CMO • 45 min

7. Final Conversation (CEO) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

Decision: within 5 weeks of your application.
Updates: weekly if the process runs longer.
Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.