🧡 Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.

A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work.

So we decided to rebuild it.

What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

But what makes Coverflex special isn’t just the product — it’s how we build.

We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.

Now we’re entering our next chapter.

After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets.

Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.

If you join at this stage, you won’t just be joining a company.

You’ll be helping build the next chapter of it.

⚙️ TL;DR (The Essentials)

Role: Head of Sales
Seniority Level: Head of
Type: Manager
Languages: English (main) / German (C2)
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Germany)
Contract Type: Permanent
Compensation:

• OTE: €150.000 - €180.000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: Check all benefits and perks below

💥 Your Impact

This isn’t a “maintain and optimise” role: it’s a build, launch, and scale mandate.

As the (Founding) Head of Sales for Germany, you’ll establish and lead Coverflex’s commercial presence in one of Europe’s most important markets. Your mission is to turn our GTM strategy into predictable, repeatable revenue while building the foundations of our German sales organisation.

In the early stages, you won’t inherit a large team or a mature pipeline. You’ll help open the market, close early deals, and shape how we sell in Germany. As traction grows, you’ll hire and lead the team that will scale Coverflex’s growth in the region.

You’ll design the local sales engine, from pipeline generation to closing, ensuring our processes are scalable, data-driven, and adapted to the realities of the German market.

Your work will shape how we position Coverflex, uncover customer pain, run compelling demos, and close the first wave of customers that establish our presence in Germany.

You’ll also act as the voice of the German market internally, helping Sales, Marketing, Product, and Customer Success refine our GTM strategy and scale what works.

This role exists because we’re entering a new stage and need someone who can build momentum from the ground up and turn early traction into a scalable revenue engine.

How we’ll measure success:

• Main KPI 1: New ARR generated by the team

• Main KPI 2: Number of new Coverflex users

• Main KPI 3: Building a high-quality, high-performing team in Germany

⚡ Reality Check - What Makes This Role Hard

Let’s be real — here’s what makes this role challenging:

• We’re entering the German market from scratch. There’s no fully built machine yet — you’ll be helping create it while running it

• Decisions often need to be made with imperfect data and limited historical context

• You’ll need to build processes while executing them, rather than inheriting mature systems

• Part of the role is building and shaping the team from the ground up

• The strategy will evolve as we learn from the market, so adaptability is key

• You’ll need to switch between hands-on execution and high-level strategic thinking depending on what the moment requires

This role is best suited for someone who gets energy from building what doesn’t exist yet and understands that impact and discomfort often live in the same place.

👤 You

Must-haves (evidence, not years)

• Proven track record in executing and scaling growth strategies, particularly in B2B or SaaS environments

• Experience developing and leading high-performing sales teams in growth environments (inside & outside sales; inbound & outbound)

• Strong data and analytical skills, including forecasting, commission planning, and performance reporting

• Strong sales aptitude, supported by quantitative analysis, planning, and strategic thinking

• Pragmatic and adaptable mindset, with comfort navigating change and unexpected challenges

• Willingness to step outside your comfort zone, combined with the emotional maturity to ask for help and actively give and receive feedback

• Strong integrity, demonstrated through transparent communication, trust-building, and doing the right thing even when it’s difficult

• Exceptional verbal and written communication skills, both in-person and digital

• Fluency in English and German

Nice-to-have

• Experience in the benefits, fintech, or welfare market

• Experience in remote selling and multi-channel communication

• Experience in setting up new teams from ground up

• HubSpot CRM mastery

🧬 Your DNA

• Sales: you love it!

• Curiosity: you ask why before how

• Ownership: you take initiative and act like a founder

• Energy: you bring enthusiasm and perseverance to high-volume or repetitive tasks

• Clarity: you communicate simply and effectively

• Collaboration: you share learnings and help teammates grow

You’ll probably find this frustrating if you…

• Need constant reassurance or close supervision

• Avoid owning business results

• Struggle with pressure and challenging targets - yes, we are a scale up!

• Prefer rigid processes over flexibility

👥 Manager & Team

Meet Your Manager

Hiring Manager: Max Feider - Head of International Expansion
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/max-feider/

Profile Snapshot:

• Energy: Calm, steady, and persistent. I aim to create a focused environment where thoughtful progress matters more than urgency or noise.

• Communication: Direct and transparent. I value honesty and discourage evasive language.

• Feedback Style: A mix of ad-hoc and structured feedback. I believe in continuous improvement through regular input, combined with moments for deeper reflection and growth.

How to work with me - in the Manager's own words:

“I try to create an environment that’s intense but not tense — energizing and ambitious, driven by a desire to win, while ensuring the team has a warm and positive atmosphere.

I enjoy the entrepreneurial and cross-functional challenge of building new markets. Starting from an empty canvas gives us the opportunity to design strategies, processes, and structures from the ground up. It’s a big undertaking that requires strong collaboration and a shared sense of ownership across the company. I try to impart that sense of ownership with my teams and the company at large.

I believe in setting clear priorities and strategic alignment while trusting the team with real ownership. As manager, I am here to help create the right structures and processes for the team to do their best work. You can expect me to be approachable and always willing to help. In return, I expect openness, accountability, and genuine care for the outcomes we deliver. My goal is to build a thoughtful, ambitious team that supports one another and takes pride in doing meaningful work.”

Your Team

You’ll work day-to-day with:

• Mafalda Morais, Revenue Operations Manager, https://www.linkedin.com/in/mafaldansmorais/

• Filipa Manita, Head of Revenue Operations, https://www.linkedin.com/in/filipamanita/

• Eduardo Gaspar, Head of Sales Spain, https://www.linkedin.com/in/eduardogasparrull/

• Additional team members that you will help hire and coach

Key Stakeholders:

• Management Team

• Marketing and Product Team

• Product Support Team

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or upload your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~6 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 7 business days.

2. People Team Screening Interview - Mutual fit & context • 20 min
With People. Covers role scope, past experiences and timeline.

3. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

5. Behavioural Interview - Show how you think • 45 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

6. Case Study - Let's peak into this role's challenges • ≤60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

7. Sales Management Chat - CRO + Q&A • 30 min
Structured around outcomes, decisions, and collaboration.

8. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

Optional: References (2–3 people who’ve seen your recent work) - async.

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.